The British red coat (which gave the British soldiers the soubriquet of lobsterback
) had been instituted in 1660 and was not to leave the battlefield until 1882. It was the national corporate logo,
and arrayed beneath it were subordinate brands — the regiments with their facing colors (the contrast color of the lapel and cuff), connected to the mother brand but differentiated.
Rawdon-Hastings, Francis
Camden, SC — The 107-acre site includes the town of 18th century Camden, the Joseph Kershaw mansion — headquarters for Lord Cornwallis — and more. Fourteen battles of the Revolution were fought in the area.
Patriot Battles: How the War of Independence Was Fought (2007)