The British red coat (which gave the British soldiers the soubriquet of lobsterback
) had been instituted in 1660 and was not to leave the battlefield until 1882. It was the national corporate logo,
and arrayed beneath it were subordinate brands — the regiments with their facing colors (the contrast color of the lapel and cuff), connected to the mother brand but differentiated.
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Patriot Battles: How the War of Independence Was Fought (2007)