The British red coat (which gave the British soldiers the soubriquet of lobsterback
) had been instituted in 1660 and was not to leave the battlefield until 1882. It was the national corporate logo,
and arrayed beneath it were subordinate brands — the regiments with their facing colors (the contrast color of the lapel and cuff), connected to the mother brand but differentiated.
King
King of France in 1774, at age 19, until 1791, when he was toppled by the French Revolution; 1754—93.
Patriot Battles: How the War of Independence Was Fought (2007)